From Sales to Strategy: My Journey to Business Coaching
- Keren Mielke
- Mar 2
- 3 min read
Updated: Mar 3
How My Journey Led Me to Business Coaching
The beginning of my journey started when I began working for multi-million dollar businesses. Once you see how organizations work, something clicks!
In my early 20s, I was exposed to titles like CEO, CFO, VP, and more. I observed how they conducted meetings, made decisions, and drove their companies forward. Witnessing these high-level operations gave me invaluable insight into leadership, strategy, and the inner workings of successful businesses.
Building My Foundation in Sales & Marketing
As I transitioned into roles in sales and marketing, I started to learn about revenue generation and how making actual money works. Understanding the mechanics behind income streams was not only motivating but also eye-opening, it allowed me to see business from a different perspective. I saw firsthand how companies scaled, how branding influenced sales, and how data-driven decision-making led to sustainable growth.
The Shift into Coaching & Behavioral Marketing
After four years of experience in sales and marketing, I took on a coaching role at a digital therapeutics (DTx) company. This was a pivotal moment in my career, I was ready to elevate my skills and deepen my expertise. Coaching allowed me to tap into behavioral marketing, where I learned how people make decisions and how to use data and analytics to refine strategies.
Observing behaviors, tracking progress, and adjusting strategies accordingly became second nature to me. Coaching isn’t just about providing advice; it’s about guiding individuals through a process that evolves with them.
My Approach to Education: Skill Stacking
One of the most important lessons I’ve learned is that education should never be static. The market is always changing, and to stay ahead, we need to build our knowledge in a way that continuously drives us forward.
That’s why my education is based on skill stacking - instead of following a traditional linear path, I focused on acquiring skills that complement and enhance each other. This approach has allowed me to build expertise across multiple areas, including:
UX/UI Coaching
NLP (Neuro-Linguistic Programming)
Business Coaching
Project Management
Digital Marketing for Tech Companies
By combining these disciplines, I’ve been able to offer a well-rounded coaching experience that blends strategy, psychology, and practical execution.
Becoming a Business Coach:
Starting a business coaching practice means stepping into a role where you guide others toward success while constantly evolving yourself. It’s empowering to help entrepreneurs and businesses grow, but working for yourself comes with highs and lows. The freedom to set your schedule, choose your clients, and create impact is incredibly rewarding. However, it also means facing unpredictability, income fluctuations, client challenges, and the constant need for self-motivation. Some days, you feel on top of the world, closing deals and seeing your clients thrive; other days, imposter syndrome creeps in, or business slows down. Success requires resilience, adaptability, and a deep belief in your own value.
My Mission as a Business Coach
As a business coach, my mission is to help individuals reach their full potential, not just in business but in life. Success is more than just launching a company; it’s about building something sustainable, fulfilling, and aligned with your goals.
Through strategic roadmaps, proven coaching methods, and business insights, I help entrepreneurs and business owners:
Develop clear strategies for launching and scaling their businesses
Understand revenue streams and optimize income generation
Leverage behavioral marketing to enhance customer engagement
Navigate business challenges with confidence and clarity
Business & Content: The Power of Strategy in the Digital Age
In the digital age, content is more than just a marketing tool, it’s the foundation of visibility, credibility, and connection. That’s why integrating content coaching into my business strategy was a natural step. Helping others create impactful messaging, build their brand presence, and create content that drives results aligns perfectly with the evolution of business today. But before I coach anyone else, I am my own client first. I test, refine, and apply everything I teach to my own brand, making sure that my strategies aren’t just theories, they’re proven, real-world tactics that create lasting impact.
Find my business page here on Instagram ✔️
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